Apple’s subscription business seems to be going quite well. While official figures on Apple’s subscriptions almost always remain a mystery, we now have some solid insight into just how well Apple Podcast is doing. Apple Podcast has seen a 300% growth in subscriber count since June 2021, revealed an Apple spokesperson to Digiday.
Apple Podcast has a rapidly growing subscriber base
The Apple spokesperson spoke to Digiday in relation to NBC’s Dateline getting a paid subscription through Apple Podcasts. They said over a fourth of the top 100 shows in Apple’s Top Shows list offer a subscription. Again, we didn’t get an exact number of subscribers that Apple Podcast currently has, but a 300% increase in roughly 14 months is great growth regardless.
It’s not surprising, though, given Apple’s push to grow its podcast business. We recently reported about a deal Apple made with Futuro Studios, with plans to increase spending on podcasts. Such a move could not have come if the company wasn’t sure about Apple Podcast, and this growth metric definitely backs that up.
Bloomberg reported that Apple had spent about $10 million on pushing its podcast business with new content opportunities. The NBC Dateline arrangement seems to be just another move in that same direction.
Of course, the $10 million spent is not nearly as close to the $1 billion+ that Spotify and Amazon have spent. Apple is focusing on original programming, which we’ve seen work well with Apple TV+. The company sees Podcast as an important component of that equation. We’ve also seen Apple market its podcasts along with Apple TV+ content. Both these apps come preloaded on most new Apple devices, including the best iPhones.
We can expect more and more content to hit Apple Podcast soon. There’s a solid selection of podcasts on the service already, and if you want to subscribe to a podcast on Apple Podcast, you might want to keep your eyes peeled for the upcoming releases.
Apple’s subscription business seems to be going quite well. While official figures on Apple’s subscriptions almost always remain a mystery, we now have some solid insight into just how well Apple Podcast is doing. Apple Podcast has seen a 300% growth in subscriber count since June 2021, revealed an Apple spokesperson to Digiday.
Apple Podcast has a rapidly growing subscriber base
The Apple spokesperson spoke to Digiday in relation to NBC’s Dateline getting a paid subscription through Apple Podcasts. They said over a fourth of the top 100 shows in Apple’s Top Shows list offer a subscription. Again, we didn’t get an exact number of subscribers that Apple Podcast currently has, but a 300% increase in roughly 14 months is great growth regardless.
It’s not surprising, though, given Apple’s push to grow its podcast business. We recently reported about a deal Apple made with Futuro Studios, with plans to increase spending on podcasts. Such a move could not have come if the company wasn’t sure about Apple Podcast, and this growth metric definitely backs that up.
Bloomberg reported that Apple had spent about $10 million on pushing its podcast business with new content opportunities. The NBC Dateline arrangement seems to be just another move in that same direction.
Of course, the $10 million spent is not nearly as close to the $1 billion+ that Spotify and Amazon have spent. Apple is focusing on original programming, which we’ve seen work well with Apple TV+. The company sees Podcast as an important component of that equation. We’ve also seen Apple market its podcasts along with Apple TV+ content. Both these apps come preloaded on most new Apple devices, including the best iPhones.
We can expect more and more content to hit Apple Podcast soon. There’s a solid selection of podcasts on the service already, and if you want to subscribe to a podcast on Apple Podcast, you might want to keep your eyes peeled for the upcoming releases.