It started so simply. Variety reported that the DC film, which has earned less than $400 million worldwide, was a bomb that was going to lose Warner Bros. around $200 million. This happens, even to stars as usually consistently bankable as Dwayne Johnson. But the actor and the studio went into full-on denial mode for some reason, insisting that thanks to home video, rentals, and the sales of Black Adam merchandise, the movie was going to make money… except none of these things are ever considered when tallying a film’s box office revenue because they are not ticket sales. Even if the film does net WB a small profit after everything is tallied, Black Adam definitely wasn’t the “fresh new start” to the DCU that Johnson promised.
Want more io9 news? Check out when to expect the latest Marvel and Star Wars releases, what’s next for the DC Universe on film and TV, and everything you need to know about House of the Dragon and Lord of the Rings: The Rings of Power.
It started so simply. Variety reported that the DC film, which has earned less than $400 million worldwide, was a bomb that was going to lose Warner Bros. around $200 million. This happens, even to stars as usually consistently bankable as Dwayne Johnson. But the actor and the studio went into full-on denial mode for some reason, insisting that thanks to home video, rentals, and the sales of Black Adam merchandise, the movie was going to make money… except none of these things are ever considered when tallying a film’s box office revenue because they are not ticket sales. Even if the film does net WB a small profit after everything is tallied, Black Adam definitely wasn’t the “fresh new start” to the DCU that Johnson promised.
Want more io9 news? Check out when to expect the latest Marvel and Star Wars releases, what’s next for the DC Universe on film and TV, and everything you need to know about House of the Dragon and Lord of the Rings: The Rings of Power.