The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer.
Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.
The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer.
Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.