Popular fashion ecommerce platform Myntra has introduced a new interactive feature which promises to enhance your online shopping experience. The company has launched an AI-based feature ‘My Stylist’.
What is Myntra’s My Stylist feature
The newly introduced AI-powered feature, ‘My Stylist,’ aims to provide customers with an end-to-end automated personal style guide. This feature is designed to alleviate the challenge of assembling the ideal outfit by offering personalized assistance and recommendations. ‘My Stylist’ leverages advanced artificial intelligence technology to help users curate their perfect ensemble.
How customers can use ‘My Stylist’
For customers who have shopped before on Myntra, My Stylist helps them find and shop for a complete look based on any apparel product they bought recently on the app, recently browsed products, or popular outfits on the platform based on which outfits are generating maximum engagement from users. For new customers, the feature also enables them to upload images of any product from their offline wardrobe, and get pairing ideas. New and existing users can also play around with the feature by taking a picture or uploading an image from their phone gallery of any offline product from their wardrobe and checking out pairing ideas to complete an outfit. The feature lets users ‘shop the entire look’ at the click of a button.
Introducing the ‘My Stylist’ feature, Raghu Krishnananda, chief product and technology officer, Myntra, said, “ The launch of ‘My Stylist’ takes our commitment of democratising fashion using technology a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India, is poised to further take the customers’ shopping experience to the next level by recommending looks with an understanding of fashion. Our team of experts has worked tirelessly to ensure that this feature is user-friendly, and intuitive, and from what we have gathered since the launch, we are confident that our customers all across will love to have access to this expert stylist at their fingertips through the much loved Myntra app.”
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Popular fashion ecommerce platform Myntra has introduced a new interactive feature which promises to enhance your online shopping experience. The company has launched an AI-based feature ‘My Stylist’.
What is Myntra’s My Stylist feature
The newly introduced AI-powered feature, ‘My Stylist,’ aims to provide customers with an end-to-end automated personal style guide. This feature is designed to alleviate the challenge of assembling the ideal outfit by offering personalized assistance and recommendations. ‘My Stylist’ leverages advanced artificial intelligence technology to help users curate their perfect ensemble.
How customers can use ‘My Stylist’
For customers who have shopped before on Myntra, My Stylist helps them find and shop for a complete look based on any apparel product they bought recently on the app, recently browsed products, or popular outfits on the platform based on which outfits are generating maximum engagement from users. For new customers, the feature also enables them to upload images of any product from their offline wardrobe, and get pairing ideas. New and existing users can also play around with the feature by taking a picture or uploading an image from their phone gallery of any offline product from their wardrobe and checking out pairing ideas to complete an outfit. The feature lets users ‘shop the entire look’ at the click of a button.
Introducing the ‘My Stylist’ feature, Raghu Krishnananda, chief product and technology officer, Myntra, said, “ The launch of ‘My Stylist’ takes our commitment of democratising fashion using technology a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India, is poised to further take the customers’ shopping experience to the next level by recommending looks with an understanding of fashion. Our team of experts has worked tirelessly to ensure that this feature is user-friendly, and intuitive, and from what we have gathered since the launch, we are confident that our customers all across will love to have access to this expert stylist at their fingertips through the much loved Myntra app.”
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end of article