Microsoft‘s ongoing case with the US Federal Trade Commission (FTC) has become more than just console wars. Several documents unsealed during the hearing unveiled how Sony knew Activision Blizzard deal wasn’t a threat to the company’s console business and how the Windows-maker was ready to “spend Sony out of business”. One of the documents suggested that Microsoft was looking to pounce on the mobile gaming industry as early as 2019.
In one email, Xbox chief Phil Spencer compared Microsoft’s gaming business to Polaroid cameras and the company’s struggles to adapt to digital photography — drawing an analogy on Microsoft not working on mobile gaming. He also mentioned in the 2019 email that it was important to have a mobile gaming strategy.
“First, we are exactly like Polaroid. We are core gaming which isn’t growing it’s TAM (analogous to film photographers) while mobile gaming MAU is growing WW at a significant rate (like digital photography was growing),” the email read.
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“We have no strategy to win organically in mobile gaming. I can’t come up with one,” he added, noting that the only thing that Microsoft could do was to “close all the Xbox stuff” and “try to start a mobile gaming company inside MS.”
Microsoft mobile gaming plans
Microsoft’s ‘Call of Duty’ deal is important as it will give the company a head start in the mobile gaming business. Activision Blizzard has a catalogue of mobile games including, Call of Duty, Guitar Hero, and Candy Crush Saga, among others.
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Back in October, the company revealed its plans to compete with Apple and Google — the two most successful companies with mobile gaming business. In fact, Microsoft last week attacked both Apple and Google for exerting “control over the largest gaming platform.
“It’s competition for their control in the largest gaming platform. These are games that players want to play, we have a delivery mechanism to deliver games,” Spencer said.
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Microsoft‘s ongoing case with the US Federal Trade Commission (FTC) has become more than just console wars. Several documents unsealed during the hearing unveiled how Sony knew Activision Blizzard deal wasn’t a threat to the company’s console business and how the Windows-maker was ready to “spend Sony out of business”. One of the documents suggested that Microsoft was looking to pounce on the mobile gaming industry as early as 2019.
In one email, Xbox chief Phil Spencer compared Microsoft’s gaming business to Polaroid cameras and the company’s struggles to adapt to digital photography — drawing an analogy on Microsoft not working on mobile gaming. He also mentioned in the 2019 email that it was important to have a mobile gaming strategy.
“First, we are exactly like Polaroid. We are core gaming which isn’t growing it’s TAM (analogous to film photographers) while mobile gaming MAU is growing WW at a significant rate (like digital photography was growing),” the email read.
Read Also
“We have no strategy to win organically in mobile gaming. I can’t come up with one,” he added, noting that the only thing that Microsoft could do was to “close all the Xbox stuff” and “try to start a mobile gaming company inside MS.”
Microsoft mobile gaming plans
Microsoft’s ‘Call of Duty’ deal is important as it will give the company a head start in the mobile gaming business. Activision Blizzard has a catalogue of mobile games including, Call of Duty, Guitar Hero, and Candy Crush Saga, among others.
Read Also
Back in October, the company revealed its plans to compete with Apple and Google — the two most successful companies with mobile gaming business. In fact, Microsoft last week attacked both Apple and Google for exerting “control over the largest gaming platform.
“It’s competition for their control in the largest gaming platform. These are games that players want to play, we have a delivery mechanism to deliver games,” Spencer said.
FacebookTwitterLinkedin
end of article