NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

Dec. 12, 2023 12:35 pm ET

The National Basketball Association’s first-ever In-Season Tournament lived up to the hype on the court. There was a playofflike atmosphere uncommon in December. Up-and-coming stars and teams had a chance to shine. Players genuinely wanted the championship trophy.

What the league wanted most was for viewers to tune in. They did—but the championship game is what really shined.

Dec. 12, 2023 12:35 pm ET

What the league wanted most was for viewers to tune in. They did—but the championship game is what really shined.

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NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

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