Prada SpA is tapping former LVMH Moët Hennessy Louis Vuitton SE executive Andrea Guerra as its next chief executive, setting in motion a long-awaited succession that scales back the role of Miuccia Prada and her husband, Patrizio Bertelli, in running the Milan-based fashion house.
Mr. Guerra’s nomination as chief executive officer will be voted on at the next board meeting on Jan. 26, the company said. Ms. Prada and Mr. Bertelli said Mr. Guerra is expected to help groom the couple’s son, Lorenzo Bertelli, to one day take the reins of the brand.
Prada SpA is tapping former LVMH Moët Hennessy Louis Vuitton SE executive Andrea Guerra as its next chief executive, setting in motion a long-awaited succession that scales back the role of Miuccia Prada and her husband, Patrizio Bertelli, in running the Milan-based fashion house.
Mr. Guerra’s nomination as chief executive officer will be voted on at the next board meeting on Jan. 26, the company said. Ms. Prada and Mr. Bertelli said Mr. Guerra is expected to help groom the couple’s son, Lorenzo Bertelli, to one day take the reins of the brand.