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Corporate Sponsorship
PGA Tour Deal With LIV Golf Puts Sponsors on the Spot
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Adidas Seeks Redemption in China
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Miami Heat Have a New Arena Sponsor After FTX Collapse
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FTX’s Unraveling Is Latest Blow to Softening Ad Market
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How Nike Lost Lionel Messi
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Apple Music to Replace Pepsi as Sponsor of NFL’s Super Bowl Halftime Show
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Budweiser Will Promote Its Alcohol-Free Beer at World Cup in Qatar
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Singapore Hits the Brakes on Crypto Ads at F1 Grand Prix
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BuzzFeed Expects Recession Fears to Pressure Advertising
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Facebook Parent Meta Pulls Out of Sponsorship Deal for U.S. 250th Anniversary Project
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