Tata Nexon challenger launching on 8th September


Mahindra has just released a new teaser of the upcoming XUV400 electric SUV. The electric SUV is slated for an 8th September 2022 launch, and will directly challenge the Tata Nexon EV.

What will the range be?

While Mahindra is yet to reveal the actual range for the XUV400 EV, we expect that it’ll be similar to what the Tata Nexon EV – its prime competitor – offers. A real world range of about 300 kilometers and a claimed range of about 400 kilometers is what one could safely expect the XUV400 to offer. We’ll know soon though as the launch is just about a week away. Even in terms of pricing, the XUV400 is likely to be priced very close to the Tata Nexon EV, which is currently India’s best selling electric car. A well-priced XUV400 has the potential to wrest market share from the Tata Nexon as Mahindra has similar distribution muscle across India, and commands great brand value among SUV buyers.

Who should buy one?

Mahindra eXUV300 electric SUV concept, the precursor of the XUV400 EV

The Mahindra XUV400 Electric SUV will be aimed primarily at those who’re looking for a city SUV. The fact that it’s electric means running costs will be extremely reasonable, acceleration very zippy right from the word go, and of course very convenient to use everyday thanks to the automatic gearbox. Of course, the XUV400 will do just well for intercity trips but charging infrastructure still remains inadequate for electric car owners to simply drive out without proper planning.

Safety baked in?

The made-in-India Mahindra XUV300 has won big praise for its sturdy build, and Global NCAP even gave it a five star rating, putting it even ahead of the Tata Nexon in terms of actual safety points scored. We expect a similar safety rating for the XUV400 EV as well, which means that electric car buyers in India will now have not one but two safe options to choose from. The regulation airbags, ABS, ESP, traction control, speed alert, seat belt reminder and other safety features are expected on the XUV400 EV.

The XUV400 is based on the Mahindra XUV300 sub-4 meter SUV. However, the electric SUV is likely to be longer than 4 meters as there’s no excise duty benefits on electric vehicles, or in other words no incentive for Mahindra to make the XUV400 duck under 4 meters. This should be good news for the buyer as the end result is likely to be a more proportional SUV, with extra space on the inside thanks to the longer dimensions. Both the XUV300 and the XUV400 Electric are originally based on the Ssangyong Tivoli compact SUV. In that sense, the XUV400 Electric SUV is not a clean sheet design, and does not use the Mahindra’s latest Skateboard EV platform called the INGLO.

 




Mahindra has just released a new teaser of the upcoming XUV400 electric SUV. The electric SUV is slated for an 8th September 2022 launch, and will directly challenge the Tata Nexon EV.

What will the range be?

While Mahindra is yet to reveal the actual range for the XUV400 EV, we expect that it’ll be similar to what the Tata Nexon EV – its prime competitor – offers. A real world range of about 300 kilometers and a claimed range of about 400 kilometers is what one could safely expect the XUV400 to offer. We’ll know soon though as the launch is just about a week away. Even in terms of pricing, the XUV400 is likely to be priced very close to the Tata Nexon EV, which is currently India’s best selling electric car. A well-priced XUV400 has the potential to wrest market share from the Tata Nexon as Mahindra has similar distribution muscle across India, and commands great brand value among SUV buyers.

Who should buy one?

Mahindra eXUV300 electric SUV concept, the precursor of the XUV400 EV

The Mahindra XUV400 Electric SUV will be aimed primarily at those who’re looking for a city SUV. The fact that it’s electric means running costs will be extremely reasonable, acceleration very zippy right from the word go, and of course very convenient to use everyday thanks to the automatic gearbox. Of course, the XUV400 will do just well for intercity trips but charging infrastructure still remains inadequate for electric car owners to simply drive out without proper planning.

Safety baked in?

The made-in-India Mahindra XUV300 has won big praise for its sturdy build, and Global NCAP even gave it a five star rating, putting it even ahead of the Tata Nexon in terms of actual safety points scored. We expect a similar safety rating for the XUV400 EV as well, which means that electric car buyers in India will now have not one but two safe options to choose from. The regulation airbags, ABS, ESP, traction control, speed alert, seat belt reminder and other safety features are expected on the XUV400 EV.

The XUV400 is based on the Mahindra XUV300 sub-4 meter SUV. However, the electric SUV is likely to be longer than 4 meters as there’s no excise duty benefits on electric vehicles, or in other words no incentive for Mahindra to make the XUV400 duck under 4 meters. This should be good news for the buyer as the end result is likely to be a more proportional SUV, with extra space on the inside thanks to the longer dimensions. Both the XUV300 and the XUV400 Electric are originally based on the Ssangyong Tivoli compact SUV. In that sense, the XUV400 Electric SUV is not a clean sheet design, and does not use the Mahindra’s latest Skateboard EV platform called the INGLO.

 

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