The Entrepreneur Who Bet His Company on a Fight With Apple


Masimo Chief Executive Joe Kiani bet the future of the company he spent three decades building in an expensive legal battle with the world’s most valuable company. So far, he is winning, but it isn’t over.

His company, which pioneered a better method for measuring blood-oxygen levels, has spent around $100 million fighting Apple in a dispute that temporarily halted Apple Watch sales. 

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8


Masimo Chief Executive Joe Kiani bet the future of the company he spent three decades building in an expensive legal battle with the world’s most valuable company. So far, he is winning, but it isn’t over.

His company, which pioneered a better method for measuring blood-oxygen levels, has spent around $100 million fighting Apple in a dispute that temporarily halted Apple Watch sales. 

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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