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Apple’s AR/VR headset might never happen at this rate — and that’s fine with me

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Apple’s mixed reality headset is in a bit of a mess. Or its AR/VR headset. Or you can call it the Reality Pro if you like. But whatever you call it, it seems to be a product without a market. And that’s causing Apple problems even before it goes on sale.

We’ve been hearing rumors on top of rumors for what feels like forever now. For months we’ve been told to expect Apple to unveil the headset at its annual developer conference, WWDC. Now that we know for sure that WWDC23 will kick off on June 5, we’re being told that might not happen after all.




Apple’s mixed reality headset is in a bit of a mess. Or its AR/VR headset. Or you can call it the Reality Pro if you like. But whatever you call it, it seems to be a product without a market. And that’s causing Apple problems even before it goes on sale.

We’ve been hearing rumors on top of rumors for what feels like forever now. For months we’ve been told to expect Apple to unveil the headset at its annual developer conference, WWDC. Now that we know for sure that WWDC23 will kick off on June 5, we’re being told that might not happen after all.

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