Ben Affleck, Matt Damon`s `Air` to get `Super Bowl` ad, unprecedented release
The Ben Affleck and Matt Damon-starrer drama `Air` will get an unprecedented theatrical release for a streaming service. Amazon will release the film, which centres on real-life shoe salesman Sonny Vaccaro and how he led Nike in its pursuit of basketball phenom Michael Jordan, on 3,000-plus screens domestically.
Additionally, Amazon is planning an exclusive theatrical window that`s comparable to or even longer than those from major studios. The film debuts in cinemas worldwide on April 5. After its exclusive theatrical run, the Affleck-helmed film will launch on Prime Video, reports Variety.
“It`s a really big swing,” said one source familiar with the release plan. “It`s going to put a lot of pressure on Netflix and Apple to follow suit on their big films and how they release them.”
Also Read: Mixing with Ben`s family an emotional process: Jenifer Lopez
As per Variety, Amazon has sky-high hopes for `Air`, which stars Matt Damon as Vaccaro, Affleck as Nike founder Phil Knight and Viola Davis as Jordan`s mother, Deloris. Jason Bateman, Chris Messina, Marlon Wayans and Chris Tucker round out the cast.
To help generate buzz for the film, Amazon plunked down more than $7 million for a `Super Bowl` ad for `Air`. It joins a list of Hollywood films that will get spots during the game, such as Warners` `The Flash` and Universal`s `Fast X`.
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
The Ben Affleck and Matt Damon-starrer drama `Air` will get an unprecedented theatrical release for a streaming service. Amazon will release the film, which centres on real-life shoe salesman Sonny Vaccaro and how he led Nike in its pursuit of basketball phenom Michael Jordan, on 3,000-plus screens domestically.
Additionally, Amazon is planning an exclusive theatrical window that`s comparable to or even longer than those from major studios. The film debuts in cinemas worldwide on April 5. After its exclusive theatrical run, the Affleck-helmed film will launch on Prime Video, reports Variety.
“It`s a really big swing,” said one source familiar with the release plan. “It`s going to put a lot of pressure on Netflix and Apple to follow suit on their big films and how they release them.”
Also Read: Mixing with Ben`s family an emotional process: Jenifer Lopez
As per Variety, Amazon has sky-high hopes for `Air`, which stars Matt Damon as Vaccaro, Affleck as Nike founder Phil Knight and Viola Davis as Jordan`s mother, Deloris. Jason Bateman, Chris Messina, Marlon Wayans and Chris Tucker round out the cast.
To help generate buzz for the film, Amazon plunked down more than $7 million for a `Super Bowl` ad for `Air`. It joins a list of Hollywood films that will get spots during the game, such as Warners` `The Flash` and Universal`s `Fast X`.
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
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