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Consumer confusion still hindering recycling, finds survey

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A new survey of 2,000 European consumers reveals persistent confusion around recycling food packaging, despite sustainability efforts by brands.

The InformPack project is a collaboration between Aarhus University, University of Reading and other European industry partners and research institutes, identified key themes across five additional countries, during the past year: Denmark, Finland, France, Germany and Italy.

Excessive packaging drives consumer choices

Shoppers rank excess packaging as a top concern influencing purchasing selections, especially for fresh fruits and vegetables. Many seek less or zero packaging.

Recycling symbols still mystify many consumers

Consumers struggle to decipher symbols and separate materials for recycling. They desire simpler communication, such as videos and infographics, to boost recycling know-how.

Home to on-the-go: Disposal issues

While earlier surveys found more recycling struggles at home, 2023 results show on-the-go challenges are now equally pressing, as public recycling bins remain scarce.

Country-specific factors complicate efforts

Consumers in Germany and Denmark decry excessive packaging for fresh goods and baked items. But in France and Finland, people care most about fruit and vegetable packaging waste. Italians cite sustainable packaging cost burdens as a barrier.

“Consumers worldwide are seeking to make more sustainable choices, but they still encounter everyday barriers with recycling and decoding packaging labels,” said lead researcher Dr. Stella Lignou. “We must advance public guidance through preferred formats, such as videos, to achieve real behavioral shifts.”

Provided by
University of Reading


Citation:
Consumer confusion still hindering recycling, finds survey (2023, December 18)
retrieved 18 December 2023
from https://phys.org/news/2023-12-consumer-hindering-recycling-survey.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.




recycle
Credit: Pixabay/CC0 Public Domain

A new survey of 2,000 European consumers reveals persistent confusion around recycling food packaging, despite sustainability efforts by brands.

The InformPack project is a collaboration between Aarhus University, University of Reading and other European industry partners and research institutes, identified key themes across five additional countries, during the past year: Denmark, Finland, France, Germany and Italy.

Excessive packaging drives consumer choices

Shoppers rank excess packaging as a top concern influencing purchasing selections, especially for fresh fruits and vegetables. Many seek less or zero packaging.

Recycling symbols still mystify many consumers

Consumers struggle to decipher symbols and separate materials for recycling. They desire simpler communication, such as videos and infographics, to boost recycling know-how.

Home to on-the-go: Disposal issues

While earlier surveys found more recycling struggles at home, 2023 results show on-the-go challenges are now equally pressing, as public recycling bins remain scarce.

Country-specific factors complicate efforts

Consumers in Germany and Denmark decry excessive packaging for fresh goods and baked items. But in France and Finland, people care most about fruit and vegetable packaging waste. Italians cite sustainable packaging cost burdens as a barrier.

“Consumers worldwide are seeking to make more sustainable choices, but they still encounter everyday barriers with recycling and decoding packaging labels,” said lead researcher Dr. Stella Lignou. “We must advance public guidance through preferred formats, such as videos, to achieve real behavioral shifts.”

Provided by
University of Reading


Citation:
Consumer confusion still hindering recycling, finds survey (2023, December 18)
retrieved 18 December 2023
from https://phys.org/news/2023-12-consumer-hindering-recycling-survey.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

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