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Google searches about these 5 terms have jumped 1,300% since 2004, claims report

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Online searches by users on Google for phrases questioning their own sexuality and gender identity, including ‘Am I gay’ and ‘Am I lesbian’, skyrocketed by 1,300 per cent since 2004, according to a new report published by the market research firm Cultural Currents Institute.

The findings of the report collected Google Trends data from January 2004 to this month for questions related to sexual orientation and gender identity across the US.

5 terms that the report considered
Among the five search terms considered — ‘Am I gay’, ‘Am I lesbian’, ‘Am I trans’, ‘How to come out’, and ‘Nonbinary’ — a significant upward trend is observed across the US. The report claims that Utah, a state with traditionally ‘conservative social values’, tops three out of five search term categories — ‘Am I gay’, ‘Am I lesbian’, and ‘Am I trans’ since last May.

“This might indicate a significant underlying questioning of identity among its Internet users, possibly driven by the conflict between personal feelings and societal expectations,” the report said.

“These tensions between public life and web searches are common in Utah, where we recently shared data indicating that searches for ‘VPN’ surged after the website PornHub blocked the state,” it added.

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As per the report, Oklahoma had the highest search volume for the phrase ‘How to come out’ in the previous year, followed by West Virginia, Mississippi, Louisiana, and Kentucky. Kentucky ranked second-lowest in the four categories that measured equality.

The report further added that the historical search volume for the term ‘Nonbinary’ was limited but gaining search traction. As for the highest search, Vermont has seen the highest search volume for the term as per the report.

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Google searches about these 5 terms have jumped 1,300% since 2004, claims report

Online searches by users on Google for phrases questioning their own sexuality and gender identity, including ‘Am I gay’ and ‘Am I lesbian’, skyrocketed by 1,300 per cent since 2004, according to a new report published by the market research firm Cultural Currents Institute.

The findings of the report collected Google Trends data from January 2004 to this month for questions related to sexual orientation and gender identity across the US.

5 terms that the report considered
Among the five search terms considered — ‘Am I gay’, ‘Am I lesbian’, ‘Am I trans’, ‘How to come out’, and ‘Nonbinary’ — a significant upward trend is observed across the US. The report claims that Utah, a state with traditionally ‘conservative social values’, tops three out of five search term categories — ‘Am I gay’, ‘Am I lesbian’, and ‘Am I trans’ since last May.

“This might indicate a significant underlying questioning of identity among its Internet users, possibly driven by the conflict between personal feelings and societal expectations,” the report said.

“These tensions between public life and web searches are common in Utah, where we recently shared data indicating that searches for ‘VPN’ surged after the website PornHub blocked the state,” it added.

Read Also

Search Labs Google open its AI experiments for some users
Google lists three ways generative AI can make search better and more interactive

As per the report, Oklahoma had the highest search volume for the phrase ‘How to come out’ in the previous year, followed by West Virginia, Mississippi, Louisiana, and Kentucky. Kentucky ranked second-lowest in the four categories that measured equality.

The report further added that the historical search volume for the term ‘Nonbinary’ was limited but gaining search traction. As for the highest search, Vermont has seen the highest search volume for the term as per the report.

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