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Google shipped 880,000 Pixel Watches in Q4 2022

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Google launched its first smartwatch back in October 2022, and it’s been a pretty well-received device. Since Google doesn’t really reveal its numbers, it’s hard to tell how the Pixel Watch is doing. Well, thanks to Canalys, we know how many units that the company was able to ship.

Now, one thing to note is that there’s a difference between units “Shipped” and units “sold”. People can sometimes conflate these terms. If you see a report that refers to units that a company shipped, it’s referring to the number of units that it shipped out to retailers to be sold. This number doesn’t refer to the number of devices that were purchased by consumers.

The numbers say that Google shipped 880,000 Pixel Watches in Q4 2022

All in all, the wearable market isn’t in a great spot. In the last quarter of 2022, it saw an 18% drop compared to Q4 2021. However, thanks to the Pixel Watch, and the massive decline in sales for Samsung’s Galaxy Watches, Google was actually able to place second in terms of smartphone shipments.

All in all, Google was able to ship about 4 million smartwatches last quarter. Those aren’t all Pixel Watches, however. Remember, Google also owns Fitbit. So, most of those shipments were Fitbit watches. But, to the Pixel Watch’s credit. Fitbit actually saw a 25% dip last quarter. So, it’s impressive that the Pixel Watch was able to compensate for the drop.

So, last quarter, Google shipped 880,000 Pixel Watch units. That’s about 7% of how many Apple Watch units were shipped, but it’s still an impressive figure for a device that’s still pretty new. It launched in the fourth quarter, so it started at a bit of a disadvantage.

However, this watch has gotten some decently good buzz. We should, ostensibly, see better numbers for Q1 2023, as people have had more time to get read about this watch and save up for it. If you want to read more about it, you can check out the review below.

Pixel Watch Review


Google launched its first smartwatch back in October 2022, and it’s been a pretty well-received device. Since Google doesn’t really reveal its numbers, it’s hard to tell how the Pixel Watch is doing. Well, thanks to Canalys, we know how many units that the company was able to ship.

Now, one thing to note is that there’s a difference between units “Shipped” and units “sold”. People can sometimes conflate these terms. If you see a report that refers to units that a company shipped, it’s referring to the number of units that it shipped out to retailers to be sold. This number doesn’t refer to the number of devices that were purchased by consumers.

The numbers say that Google shipped 880,000 Pixel Watches in Q4 2022

All in all, the wearable market isn’t in a great spot. In the last quarter of 2022, it saw an 18% drop compared to Q4 2021. However, thanks to the Pixel Watch, and the massive decline in sales for Samsung’s Galaxy Watches, Google was actually able to place second in terms of smartphone shipments.

All in all, Google was able to ship about 4 million smartwatches last quarter. Those aren’t all Pixel Watches, however. Remember, Google also owns Fitbit. So, most of those shipments were Fitbit watches. But, to the Pixel Watch’s credit. Fitbit actually saw a 25% dip last quarter. So, it’s impressive that the Pixel Watch was able to compensate for the drop.

So, last quarter, Google shipped 880,000 Pixel Watch units. That’s about 7% of how many Apple Watch units were shipped, but it’s still an impressive figure for a device that’s still pretty new. It launched in the fourth quarter, so it started at a bit of a disadvantage.

However, this watch has gotten some decently good buzz. We should, ostensibly, see better numbers for Q1 2023, as people have had more time to get read about this watch and save up for it. If you want to read more about it, you can check out the review below.

Pixel Watch Review

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