How IKEA Downsized to Go Downtown
Updated Dec. 31, 2023 12:20 am ET
PARIS—There was no instruction manual when IKEA’s Paris team set to work building a new kind of city-center store.
The Swedish furniture company’s ambition was to create a smaller version of its giant blue-and-yellow suburban stores for downtown consumers, to be replicated around the world. A quarter of the size of IKEA’s traditional outlets, the central Paris store—the first of this new type when it opened in 2019—would need to be radically different, they decided.
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Updated Dec. 31, 2023 12:20 am ET
PARIS—There was no instruction manual when IKEA’s Paris team set to work building a new kind of city-center store.
The Swedish furniture company’s ambition was to create a smaller version of its giant blue-and-yellow suburban stores for downtown consumers, to be replicated around the world. A quarter of the size of IKEA’s traditional outlets, the central Paris store—the first of this new type when it opened in 2019—would need to be radically different, they decided.
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.