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Is Gwyneth Paltrow turning her trial into a Goop fashion ad?

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Gwyneth Paltrow once boasted to a class at Harvard Business School about her ability transform her biggest controversies into opportunities to drive traffic to her Goop lifestyle website.

“I can monetize those eyeballs,” the Oscar-winning actor-turned-lifestyle-CEO said about corralling the vitriol of the internet and the public’s mixed feelings about her into cash, according to a 2018 New York Times magazine cover story.

So, it should be no surprise that Paltrow may have a certain purpose in selecting the eye-catching, business-casual outfits she’s been wearing to her civil trial in Utah. Sure, Paltrow wants to look her dignified best for the televised court proceedings as she faces what must be a stressful situation.

But she may figure that she can also use all that public attention to get some free advertising for tops, pants and accessories in Goop’s fashion line. Reporters covering the trial have made note of her sartorial choices, while some online have been talking about her outfits more than the testimony for and her against her.

On Wednesday, Paltrow arrived in court a wearing a simple but classically sleek cream-belted cardigan. The top looked a lot like the Italian-made, 100% cashmere cardigan from Goop’s own G Label that’s for sale for $595. Paltrow accessorized the sweater with a chunky, gold chain necklace that resembles the Deven Link Necklace for sale from Goop for $2,500.

Then there are the retro-style aviator glasses Paltrow has been sporting at the trial — which drew mocking comparisons to the style favored by serial killer Jeffrey Dahmer. Even as Paltrow became the butt of jokes on social media for her “Jeffrey Dahmer glasses,” publications noted that the Haddis Cooper spectacles could be purchased from Goop.

Some were offended that people were making references to Paltrow’s “serial killer glasses,” given that “a lot of people” wear that style, tweeted journalist Yashar Ali. But it’s also curious that the New York Post reported Tuesday that that the classes were priced at $289. But on Wednesday, they were marked “Final Sale” on Goop’s website and available for $105 — with free shipping — prompting questions about whether Goop seized on the social media trolling of Paltrow’s glasses to cut the price and make some sales.

Perhaps Paltrow’s sartorial choices for the trial are her version of making proverbial lemonade out of a difficult situation. Perhaps she’s reverting to habit. As a Hollywood star, long used to being in the public eye, the “Shakespeare in Love” star knows the value of trying to look her best. For Paltrow, that often means wearing clothes from Goop, which are said to be inspired by her personal preference for casual high-end elegance.

Paltrow no doubt wants to make a good impression, given the trial’s potential for hurting her reputation. She has been accused of causing serious injury to a retired doctor during a 2016 skiing collision. According to the plaintiff, 69-year-old retired optometrist Terry Sanderson, Paltrow was skiing “out of control” on a slope at Deer Valley Resort in Utah, when she crashed into him from behind on a beginner-level slope.

Sanderson filed a lawsuit against Paltrow in 2019, alleging that she left him with a “brain injury, four broken ribs and other serious injuries.” The doctor is seeking $300,000 in damages.

Paltrow has countersued, saying that Sanderson crashed into her. She also has rejected his claim that she or others in her entourage — which included her then-fiance Brad Falchuk, their four children and four ski instructors — didn’t stop to check to make sure he was OK before skiing on. She is seeking just $1 in damages but has asked that legal team’s fees be covered, which could prove to be a sizable amount.

Paltrow certainly is putting up a fight, to the extent that she’s asking Falchuk, who is now her husband, and her two teenage children to appear in the televised proceedings and testify on her behalf.

It’s been reported that Paltrow is seeking a moral victory to clear her name. She no doubts hopes that a favorable verdict also will produce a public relations victory. If nothing else, such a victory could boost Goop’s bottom line. It could also temporarily silence her critics, at least until she goes public with yet more advice on nutrition and health that experts call questionable, opportunistic and even harmful.





Gwyneth Paltrow once boasted to a class at Harvard Business School about her ability transform her biggest controversies into opportunities to drive traffic to her Goop lifestyle website.

“I can monetize those eyeballs,” the Oscar-winning actor-turned-lifestyle-CEO said about corralling the vitriol of the internet and the public’s mixed feelings about her into cash, according to a 2018 New York Times magazine cover story.

So, it should be no surprise that Paltrow may have a certain purpose in selecting the eye-catching, business-casual outfits she’s been wearing to her civil trial in Utah. Sure, Paltrow wants to look her dignified best for the televised court proceedings as she faces what must be a stressful situation.

But she may figure that she can also use all that public attention to get some free advertising for tops, pants and accessories in Goop’s fashion line. Reporters covering the trial have made note of her sartorial choices, while some online have been talking about her outfits more than the testimony for and her against her.

On Wednesday, Paltrow arrived in court a wearing a simple but classically sleek cream-belted cardigan. The top looked a lot like the Italian-made, 100% cashmere cardigan from Goop’s own G Label that’s for sale for $595. Paltrow accessorized the sweater with a chunky, gold chain necklace that resembles the Deven Link Necklace for sale from Goop for $2,500.

Then there are the retro-style aviator glasses Paltrow has been sporting at the trial — which drew mocking comparisons to the style favored by serial killer Jeffrey Dahmer. Even as Paltrow became the butt of jokes on social media for her “Jeffrey Dahmer glasses,” publications noted that the Haddis Cooper spectacles could be purchased from Goop.

Some were offended that people were making references to Paltrow’s “serial killer glasses,” given that “a lot of people” wear that style, tweeted journalist Yashar Ali. But it’s also curious that the New York Post reported Tuesday that that the classes were priced at $289. But on Wednesday, they were marked “Final Sale” on Goop’s website and available for $105 — with free shipping — prompting questions about whether Goop seized on the social media trolling of Paltrow’s glasses to cut the price and make some sales.

Perhaps Paltrow’s sartorial choices for the trial are her version of making proverbial lemonade out of a difficult situation. Perhaps she’s reverting to habit. As a Hollywood star, long used to being in the public eye, the “Shakespeare in Love” star knows the value of trying to look her best. For Paltrow, that often means wearing clothes from Goop, which are said to be inspired by her personal preference for casual high-end elegance.

Paltrow no doubt wants to make a good impression, given the trial’s potential for hurting her reputation. She has been accused of causing serious injury to a retired doctor during a 2016 skiing collision. According to the plaintiff, 69-year-old retired optometrist Terry Sanderson, Paltrow was skiing “out of control” on a slope at Deer Valley Resort in Utah, when she crashed into him from behind on a beginner-level slope.

Sanderson filed a lawsuit against Paltrow in 2019, alleging that she left him with a “brain injury, four broken ribs and other serious injuries.” The doctor is seeking $300,000 in damages.

Paltrow has countersued, saying that Sanderson crashed into her. She also has rejected his claim that she or others in her entourage — which included her then-fiance Brad Falchuk, their four children and four ski instructors — didn’t stop to check to make sure he was OK before skiing on. She is seeking just $1 in damages but has asked that legal team’s fees be covered, which could prove to be a sizable amount.

Paltrow certainly is putting up a fight, to the extent that she’s asking Falchuk, who is now her husband, and her two teenage children to appear in the televised proceedings and testify on her behalf.

It’s been reported that Paltrow is seeking a moral victory to clear her name. She no doubts hopes that a favorable verdict also will produce a public relations victory. If nothing else, such a victory could boost Goop’s bottom line. It could also temporarily silence her critics, at least until she goes public with yet more advice on nutrition and health that experts call questionable, opportunistic and even harmful.

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