On A Tight Budget? 5 Ways To Keep Down The Costs of Developing A Company Website
As a professional website becomes indispensable for businesses of all sizes, their development, hosting, maintenance, and renewals are becoming an increasingly costly affair.
Even though innovations and competition in this segment kickstarted a race to the bottom, bringing a business website well within reach of most budding entrepreneurs, there are still ways in which individuals can be taken for a ride, and end up paying far more than the value being derived.
In this article, we present 7 ways to keep the costs of developing a website reasonable, and within tight budgets that most small businesses have to contend with.
1. Use Premade Themes & Templates
Website designs pretty much take up a bulk of the time and investment for all web development projects, but they are mostly unnecessary. With numerous pre-made themes and templates, across CMS systems, niches, and use cases, website owners can simply just buy and install an elegant theme, with minimal customizations to suit their requirements.
Many theme kits such as Divi, Elementor, and Beaver offer a drag-and-drop interface that allows limitless designing, and customizations with absolutely no coding, or design experience required. Innovations such as these have helped bring down the cost of building a website by an order of magnitude.
2. Lower Web Hosting Costs
Beyond the initial design and development costs, web hosting fees make up a considerable recurring expense, especially for those who lack the understanding of how hosting works, and where their requirements stand.
Web hosting services come in different shapes and sizes, and with the intensifying competition within this niche, hosting plans start from as little as $1 per month, all the way upto $80 a month.
The differences between such plans lie in their specs, bandwidth, and disk space, along with the level of service and support offered. Your ideal web hosting plan depends on the use case for your website, the number of visitors you expect to receive each month, and any advanced scripts and functionalities that require additional support, and resources.
It would be just as big a mistake to go for the cheapest plan on offer, as it would be to select the most expensive plans in hopes of better quality. An ideal choice would be the most affordable web hosting, with a stellar reputation, and perfectly capable of handling unique requirements of a particular website.
3. Reduce The Number of Pages
Even the simplest of web pages take time to build; each page you add requires writing the copy, choosing images, and creating content, among other things. When you’re planning a website for your business, it is a good idea to keep it precise by reducing the number of pages to only the most critical. This helps lower your development cost to a great extent.
Many companies today start with a single-page site that is easy to navigate and looks professional. All the basic information that prospective customers require is easily available on the page.
A minimalist approach is great for small businesses, which essentially refers to focusing on pages and elements that matter the most, and giving a pass to the others.
4. Use Free Stock Images
Another significant expense for new business websites involves stock images, and videos, which have over the years become a staple in web designs, helping project certain qualities, or convey messages, without any of the imperfections that come with regular images.
Such professional-looking stock images, however, are quite expensive, with varying price ranges for different quality, resolutions, and sites that they are downloaded from. A standard license can cost anywhere between $0.10 to $10, which can add up over time, across multiple images and pages.
Being mostly frivolous in nature, and adding little in-terms of value to end users, they can be avoided for the most part. There are also numerous stock image services that provide free access to such images, albeit of a lower quality, but which can work just as well for an up-and-coming business.
5. Keep The Content Simple
Content writing and copywriting services can prove to be quite expensive depending on the size, number of pages, and overall intent of the website. This, however, remains mostly avoidable, unless you expect customer conversions, or sales through the website, in which case a robust copy can impact conversion rates, and engagement.
For a simple corporate website, just rehashed, repurposed content that you can write yourself tends to work just as well. The content can always be overhauled in the future, to reflect the growing brand, or business, but remains mostly unnecessary in the initial stages for a small business.
Final Thoughts
A corporate website is absolutely essential no matter how big or small a business is, but your initial approach to the site, and how much you spend on it, remains perfectly under your control.
With affordable services across the board, you can decide how much, or how little you would like to spend on a website, with the prices on the lower end falling to as little as $20 to get started.
The post On A Tight Budget? 5 Ways To Keep Down The Costs of Developing A Company Website appeared first on Analytics Insight.
As a professional website becomes indispensable for businesses of all sizes, their development, hosting, maintenance, and renewals are becoming an increasingly costly affair.
Even though innovations and competition in this segment kickstarted a race to the bottom, bringing a business website well within reach of most budding entrepreneurs, there are still ways in which individuals can be taken for a ride, and end up paying far more than the value being derived.
In this article, we present 7 ways to keep the costs of developing a website reasonable, and within tight budgets that most small businesses have to contend with.
1. Use Premade Themes & Templates
Website designs pretty much take up a bulk of the time and investment for all web development projects, but they are mostly unnecessary. With numerous pre-made themes and templates, across CMS systems, niches, and use cases, website owners can simply just buy and install an elegant theme, with minimal customizations to suit their requirements.
Many theme kits such as Divi, Elementor, and Beaver offer a drag-and-drop interface that allows limitless designing, and customizations with absolutely no coding, or design experience required. Innovations such as these have helped bring down the cost of building a website by an order of magnitude.
2. Lower Web Hosting Costs
Beyond the initial design and development costs, web hosting fees make up a considerable recurring expense, especially for those who lack the understanding of how hosting works, and where their requirements stand.
Web hosting services come in different shapes and sizes, and with the intensifying competition within this niche, hosting plans start from as little as $1 per month, all the way upto $80 a month.
The differences between such plans lie in their specs, bandwidth, and disk space, along with the level of service and support offered. Your ideal web hosting plan depends on the use case for your website, the number of visitors you expect to receive each month, and any advanced scripts and functionalities that require additional support, and resources.
It would be just as big a mistake to go for the cheapest plan on offer, as it would be to select the most expensive plans in hopes of better quality. An ideal choice would be the most affordable web hosting, with a stellar reputation, and perfectly capable of handling unique requirements of a particular website.
3. Reduce The Number of Pages
Even the simplest of web pages take time to build; each page you add requires writing the copy, choosing images, and creating content, among other things. When you’re planning a website for your business, it is a good idea to keep it precise by reducing the number of pages to only the most critical. This helps lower your development cost to a great extent.
Many companies today start with a single-page site that is easy to navigate and looks professional. All the basic information that prospective customers require is easily available on the page.
A minimalist approach is great for small businesses, which essentially refers to focusing on pages and elements that matter the most, and giving a pass to the others.
4. Use Free Stock Images
Another significant expense for new business websites involves stock images, and videos, which have over the years become a staple in web designs, helping project certain qualities, or convey messages, without any of the imperfections that come with regular images.
Such professional-looking stock images, however, are quite expensive, with varying price ranges for different quality, resolutions, and sites that they are downloaded from. A standard license can cost anywhere between $0.10 to $10, which can add up over time, across multiple images and pages.
Being mostly frivolous in nature, and adding little in-terms of value to end users, they can be avoided for the most part. There are also numerous stock image services that provide free access to such images, albeit of a lower quality, but which can work just as well for an up-and-coming business.
5. Keep The Content Simple
Content writing and copywriting services can prove to be quite expensive depending on the size, number of pages, and overall intent of the website. This, however, remains mostly avoidable, unless you expect customer conversions, or sales through the website, in which case a robust copy can impact conversion rates, and engagement.
For a simple corporate website, just rehashed, repurposed content that you can write yourself tends to work just as well. The content can always be overhauled in the future, to reflect the growing brand, or business, but remains mostly unnecessary in the initial stages for a small business.
Final Thoughts
A corporate website is absolutely essential no matter how big or small a business is, but your initial approach to the site, and how much you spend on it, remains perfectly under your control.
With affordable services across the board, you can decide how much, or how little you would like to spend on a website, with the prices on the lower end falling to as little as $20 to get started.
The post On A Tight Budget? 5 Ways To Keep Down The Costs of Developing A Company Website appeared first on Analytics Insight.
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