Netflix Locked Out Advertisers for Years, but Now Brands Have Big Plans
Netflix Inc.
NFLX 4.55%
hasn’t said much about the advertising-supported service it is developing. But advertisers are already plotting how to take advantage of it.
Peloton Interactive Inc.
PTON 7.01%
hopes the streaming giant, which is known for its sophisticated show-recommendation engine, will offer precision targeting so it can reach the audience most likely to buy fitness equipment.
Hyundai…