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Prada SpA is tapping former LVMH Moët Hennessy Louis Vuitton SE executive Andrea Guerra as its next chief executive, setting in motion a long-awaited succession that scales back the role of Miuccia Prada and her husband, Patrizio Bertelli, in running the Milan-based fashion house. Mr. Guerra’s nomination as chief executive officer will be voted on at the next board meeting on Jan. 26, the company said. Ms. Prada and Mr. Bertelli said Mr. Guerra is expected to help groom the couple’s son, Lorenzo…

Gucci in Columbus, Ohio. Chanel in Troy, Mich. Hermès RMS -2.10% in Naples, Fla.Welcome to luxury’s latest frontiers. After years focused mainly on expansion in China, luxury brands are rediscovering the U.S., opening boutiques across America in cities where they have never previously operated stand-alone stores. Once concentrated in a handful of places, wealth has spread to new parts of the U.S. in recent years, with cities such as Atlanta and Austin, Texas, emerging as…