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Transgender influencer Dylan Mulvaney spoke out in a social-media video weeks after her sponsorship with Bud Light ignited calls to boycott the brand, prompting the beer maker to put two executives on leave. “I’ve been offline for a few weeks and a lot has been said about me, some of which is so far from my truth that I was like hearing my name and I didn’t even know who they were talking about sometimes,” she said in a 3½-minute video posted Thursday night. Transgender influencer Dylan…

The outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball…

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager when she came under attack. Anheuser-Busch InBev SA placed on leave the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in…

The Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said.  Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The Anheuser-Busch InBev SA…

Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow.Many social media-fueled boycott efforts do no material damage to the businesses in question, studies suggest, and may even have an opposite effect by increasing awareness and briefly…

Budweiser brewer Anheuser-Busch InBev SA BUD -0.74% reported a fall in sales volumes for the fourth quarter as drinkers in North America bought less of the company’s beer amid rising prices. The drop comes as companies across the consumer-products industry grapple with how much they can raise prices to offset rising costs without deterring shoppers. For much of the past year, AB InBev said drinkers weren’t giving up their brews despite…

The Chicago-based company had long been kept out of the Super Bowl because rival Anheuser-Busch InBev BUD -1.79% NV had exclusive rights to be the sole alcohol brand to be featured during the game, which it gave up last year. In anticipation of its return, Molson recently ran print, online and outdoor ads asking consumers which of its two light beers—Miller Lite or Coors Light—deserves the brewer’s coveted Super Bowl spot. The buildup has been part of an elaborate Super…

For much of last year, U.S. beer sales seemed largely unaffected as rising prices squeezed shoppers’ pocketbooks. Some beer drinkers traded up to fancier brands as an affordable indulgence; others switched to cheaper suds.  That changed after price hikes took effect across the industry in October. U.S. demand for beer fell in the last three months of the year as consumers reacted with sticker shock. Corona brewer Constellation CEG -1.20% Brands Inc. now says it plans to…

WASHINGTON—How many calories are in that glass of wine? Right now, the bottle of wine isn’t telling—but that could be changing.The Treasury Department, which oversees labels for most alcoholic beverages, is considering requiring makers of wine, beer and distilled spirits to provide more information on what consumers are drinking, including labels that show ingredients and calories. The department’s Alcohol and Tobacco Tax and Trade Bureau indicated in June that it was considering possible changes to alcohol labeling.…

Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of an event being held in a predominantly Muslim country with strict regulations on the sale and consumption of alcohol. Executives from Anheuser-Busch InBev SA, the brewer’s parent company, believe the restrictions on alcohol sales in the country provide it with an opportunity to encourage more people to try its alcohol-free Budweiser Zero, which will be on offer…