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Supermarkets are doubling down on their in-house product lines, seeking to capitalize on the disposable-income squeeze that is hitting consumers. Sales of private-label products, which are typically cheaper than brand-name equivalents, have surged in recent months as shoppers look for ways to economize amid soaring inflation. Supermarkets are doubling down on their in-house product lines, seeking to capitalize on the disposable-income squeeze that is hitting consumers. Sales of…

Supermarket chain Karns Foods says it is getting ready for a recession.The family-run company in Mechanicsburg, Pa., is carrying more low-cost food brands and dropping some expensive products altogether. The grocer removed quart-size heavy cream products from some stores as they became more expensive and put less expensive store brands and smaller packages on shelves instead. The 10-store chain with about 1,200 employees said it is also obsessively comparing its prices every week, far more often than in the…