adobe analytics

Spending online on Cyber Monday is set to exceed $12 billion, a record, as bargain hunters snap up deals on items including Barbie dolls, Lego sets, headphones and smart watches, according to preliminary estimates from Adobe Digital Insights.The estimate projects U.S. shoppers will spend $12 billion-$12.4 billion on Cyber Monday, the biggest U.S. online shopping day. A significant portion of this spending, around $4 billion, is expected to occur between 6 p.m. and 11 p.m. EST, particularly from last-minute shoppers, it…

 Holiday shoppers in the U.S. are seeking out the best deals and strategically nabbing the deepest discounts ahead of Cyber Monday, according to data from retailer websites aggregated by third parties. Cyber Monday, as the first Monday after the Thanksgiving holiday has become known as merchants step up online promotions, is set to be the biggest online shopping day of the year in the United States.Strong online traffic on Black Friday demonstrated a notable pattern of shoppers putting time and effort into selecting the…

 At a whopping $9.8 bn, Black Friday shoppers have created an online spending record, Adobe Analytics reported, offering a positive sign for retailers facing lackluster sales forecasts for the holiday season. Demand for electronics, smartwatches, TVs and audio equipment helped boost the day's online sales by 7.5% compared with last year. Consumers extended their budgets by leaning on buy-now, pay-later options, which climbed by 72% from the week before Thanksgiving. The uptick marks a recovery from last year's holiday…