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X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands

X wants Facebook’s secret weapon: small businesses.The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 X wants Facebook’s secret weapon: small businesses.The social-media site formerly known as Twitter largely relies on advertising revenue

Walmart Stops Ads on X, Joining the Advertising Exodus

Walmart said it had stopped advertising on Elon Musk’s X, joining the parade of major marketers that have left the social-media platform in recent weeks.The retail behemoth said the halt—in the middle of its critical holiday shopping season—wasn’t due to a change in its advertising policies, but about how well advertisements on X have performed.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Walmartsaid it had stopped advertising on Elon Musk’s X, joining the parade

Elon Musk’s F-Bombs Make Linda Yaccarino’s Job at X Even Harder

Elon Musk’s F-bomb-laden tirade at advertisers will make X Chief Executive Linda Yaccarino’s job harder as she tries to rebuild the company’s ad-sales business, industry executives said. “It’s a line in the sand that can’t be undrawn,” said Craig Atkinson, chief executive officer of Code3. “I have no idea what kind of salesmanship can counteract a sentiment like that.” Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Elon Musk’s F-bomb-laden tirade at advertisers will

Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children

Listen to article(2 minutes)Instagram’s Reels video service is designed to show users streams of short videos on topics the system decides will interest them, such as sports, fashion or humor. The Meta Platforms-owned social app does the same thing for users its algorithm decides might have a prurient interest in children, testing by The Wall Street Journal showed.Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Listen to article(2 minutes)Instagram’s Reels video

Elon Musk’s X Sues Media Matters Over Report Showing Ads Appeared Near Pro-Nazi Content

Nov. 21, 2023 10:07 am ETX sued Media Matters for America after the left-leaning media watchdog group reported ads appeared near antisemitic and pro-Nazi content on the social-media platform formerly known as Twitter.X alleged in its lawsuit filed in federal court Monday that Media Matters was orchestrating a smear campaign to drive away advertisers. Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Nov. 21, 2023 10:07 am ETX sued Media Matters for America after the

X's Musk Hired a CEO With TV Roots. She's Showing Them.

Linda Yaccarino is drumming up video deals with NFL, NBA and others as “training wheels” for nervous brands. Linda Yaccarino is drumming up video deals with NFL, NBA and others as “training wheels” for nervous brands. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If…

Meta to Require Campaigns to Disclose AI-Altered Political Ads

Meta Platforms on Wednesday announced that it will require advertisers to disclose when they run political ads with media that has been digitally altered by artificial intelligence or other software ahead of the U.S. presidential election in 2024.The Facebook parent company said the new policy will go into effect at the start of the new year. Political advertisers will have to disclose when an ad contains an image, video or audio that was digitally created or altered significantly.Copyright ©2023Dow Jones & Company,

Netflix Reworks Microsoft Pact and Lowers Ad Prices

The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors.…

Facebook Parent Meta Reports Sales Surge as Turnaround Continues

The social-media giant has seen revenue increase after cutting costs and improving ad-targeting. The social-media giant has seen revenue increase after cutting costs and improving ad-targeting. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the…

Facebook Parent Meta Expected to Report Sales Growth as Turnaround Continues

The social-media giant has seen a surge after cutting costs and improving ad-targeting. The social-media giant has seen a surge after cutting costs and improving ad-targeting. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do…