Advertising Spending

Musk announced her arrival before she had a contract. They haven’t formally agreed on a budget or headcount. And Linda Yaccarino hasn’t even gotten to the hard part yet. Musk announced her arrival before she had a contract. They haven’t formally agreed on a budget or headcount. And Linda Yaccarino hasn’t even gotten to the hard part yet. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the…

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A major ad forecaster said advertising is still expected to grow in 2023 despite mixed economic signals, a resiliency that industry pros say would have been unlikely during earlier periods of turbulence.  Media owners’ U.S. ad revenues are expected to grow 3.4% to $326 billion this year, according to a quarterly forecast from Magna, a media intelligence and investment firm that is part of Interpublic Group of Cos.’ Mediabrands. That is slightly down from its December estimate of 3.7%…

TikTok has sought to reassure advertisers in recent days that the app is unlikely to be banned in the U.S., according to people familiar with the situation, as some companies begin to make contingency plans for their ad spending.The Biden administration has raised national security concerns about TikTok and is demanding that its Chinese owners sell their stakes in the popular video-sharing app or face a possible ban, The Wall Street Journal reported. TikTok is owned by Beijing-based ByteDance Ltd.  The U.S., which is…

The Chicago-based company had long been kept out of the Super Bowl because rival Anheuser-Busch InBev BUD -1.79% NV had exclusive rights to be the sole alcohol brand to be featured during the game, which it gave up last year. In anticipation of its return, Molson recently ran print, online and outdoor ads asking consumers which of its two light beers—Miller Lite or Coors Light—deserves the brewer’s coveted Super Bowl spot. The buildup has been part of an elaborate Super…

Twitter Inc. is offering advertisers incentives to increase their spending on the platform, according to people familiar with the matter, an effort to jump-start its business after Elon Musk ‘s takeover prompted many companies to pull back. Twitter offered advertisers incentives as generous as matching their ad spending, according to a company email to ad agencies viewed by The Wall Street Journal. Twitter is facing pressure to lure back brands…

Elon Musk said Apple Inc. AAPL -2.63% is threatening to remove Twitter Inc. from its App Store and criticized the tech giant for what he called censorship. He also said the iPhone maker has withdrawn most of its advertising spending from the social-media company.In a series of tweets Monday, Mr. Musk asked if Apple supports free speech and posted a poll asking users whether Apple should publish all censorship actions it has taken that…

Twitter has been facing a wave of departures by advertisers since Elon Musk bought the company last month. Photo: angela weiss/Agence France-Presse/Getty Images…

Google reported its fifth consecutive quarter of slowing sales growth as weakness in the economy continued to damp online advertising spending.The results showed surprising weakness in some of Google’s core properties, including YouTube and search, which have long been drivers of the company’s overall performance and helped patch over issues with other slower-growing units. Alphabet Inc., GOOG 1.90% Google’s parent company, reported revenue of $69.1 billion in the third…

Can live-streamed shopping become a big thing in the U.S.? A number of retailers, brands and tech platforms are convinced that it can, despite a slow start. The practice, which adapts the QVC model of televised home shopping to the digital era, grew popular in the Asia-Pacific region before exploding in China during the pandemic as businesses rushed to connect more directly with homebound consumers. Can live-streamed shopping become a big thing in the U.S.? A number of…