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Advertising

Advertising drives online gambling among young Australians

Credit: Pixabay/CC0 Public Domain Gambling features such as loot boxes in video games and sports betting are the most popular forms of online gambling among young adults in the ACT, with many introduced to it before the age of 18, according to a new report from The Australian National University (ANU). The study asked 38 young people between the ages

Microsoft Advertising testing new interface similar to Google Ads

Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Navigation revamp. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. When you hover over the main menu, a second menu pops up nearby. This makes it quicker…

Reddit IPO Filings Reveal the Company’s Hopes—and Fears

The amount of time Reddit reports that users spend with its service hasn’t significantly budged either. In September 2021, the company said that US users on average engaged for 28 minutes a day. It ticked up to 30 minutes that December. In December of 2023, the company specified a figure only for “logged-in” US users, though it clocked in at a similar 25 minutes to 30 minutes per day.Other data suggests that the stock of content on Reddit for users to peruse has been roughly constant recently, despite users’ continued…

Thanks to generative AI, advertising’s business models will be reinven

Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, SEO, and mobile. Today, it means artificial intelligence— more specifically, generative AI. Brands and consumers expect the industry to remain two steps ahead of the digital curve and while AI is not new to the industry, generative AI has caused many agencies to shift priorities and the way they operate. In 2024, it will be more about augmentation, not…

Brands unknowingly wasting dollars on Made for Advertising sites

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. They often have poor-quality content and display a high number of ads. The…

All Signs Point to Apple TV+ Getting Ads

Apple TV+ is the last major streaming service that doesn’t have an ad-supported tier, but that seems poised to change. Apple just hired a 14-year ad executive from NBCUniversal, Joseph Cady, to further beef up its growing video advertising team, according to a report from Business Insider Monday.Gizmodo’s Top Five Gadgets of 2023The report details how Cady will join several other former TV executives who now lead Apple’s advertising unit. Cady oversaw NBCUniversal’s partnerships with several tech companies including…

How will generative artificial intelligence affect political advertising in 2024?

Illinois advertising professor Michelle Nelson says voters should expect to see a lot more generative AI in political ads during the 2024 election cycle, warning that it might be difficult-to-impossible to tell what's real and what's fake. Credit: L. Brian Stauffer It's estimated that $12 billion will be spent on political ads this election cycle—30% more than in 2020. The sheer volume of ads is remarkable, and there is vast…

Why now is the most important time for nonprofit advertising

Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December.  But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. That’s not

Why creative data is the answer in the AI era

By feeding creative content into AI-based ad generators, it’s become easy to automate the production of thousands of ads all aimed at increasing views and sales associated with a campaign. It has created an endless war for consumers’ attention among today’s leading companies like Amazon, Google, and TikTok.But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration of generative-AI…

Microsoft unveils new tool to make cross-border advertising easier

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. This label helps you run ads showing…