How Christmas music in adverts and shops harnesses nostalgia to encourage you to spend more
Credit: Pixabay/CC0 Public Domain
In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music—how it features in their everyday lives and how it influences their attitudes and behavior. One of the most consistent findings is that, irrespective of culture or place, we are largely unaware of how what we hear affects how we think and act.…