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AEG Seals Naming-Rights Deal for New Arena in Japan – The Hollywood Reporter

A 17,000-seat arena under construction in Nagoya, Japan, will be known as IG Arena after Los Angeles-based sports and entertainment giant AEG reached a naming-rights deal with online trading and investment company IG Group, it was announced Thursday. The 10-year partnership marks one of the largest naming-rights agreements in Japan and the Asia-Pacific region, officials said. When it opens next year, the five-story IG Arena will be one of the biggest entertainment facilities in Japan. It will…

Uber Taking Naming Rights to Three AEG Properties in Berlin – The Hollywood Reporter

AEG has reached a long-term deal with Uber for the naming rights to its high-profile Berlin properties now known as the Mercedes-Benz Arena, the Verti Music Hall and the Mercedes Platz entertainment district, it was announced Friday. Effective March 22, the multipurpose 17,000-seat arena, host to concerts and home to the Eisbären Berlin hockey club and Alba Berlin basketball team, and its adjacent 2,200-seat music hall will be called Uber Arena and Uber Eats Music Hall, respectively. Those…

AEG Europe announces plans for new 8,500 capacity venue in Edinburgh

AEG Europe has announced plans to open a new arena in Edinburgh, in the heart of Edinburgh Park. The owners of The O2 is seeking planning approval to build an 8,500 capacity arena in the area. With unrivalled public transport and motorway access, including two tram stops within an easy walk, two mainline stations, plentiful bus connections and excellent motorway links, the site in west Edinburgh is extremely well positioned to become home to the new live entertainment venue.  Parabola, award-winning developers…

L.A.’s Bellwether music club set to take on Live Nation, AEG

When the COVID-19 terror of March 2020 hit the L.A. music scene, every concert venue across town shut their doors. Some fell prey to the pandemic; for others, it took millions in federal stimulus funds and years of struggle to eventually recover.A few weeks before the virus overwhelmed the U.S., Michael Swier, the owner of the Teragram Ballroom and Moroccan Lounge on the edges of downtown L.A., had signed a long-term lease for a 45,000-square-foot concert hall just west of the 110 Freeway. In a matter of days, a room…