Agog co-founders make a big bet on the social benefits of AR, VR, and XR
I like Agog's use of the term "immersive media" to describe the results it is working towards. Immersive media (please, in the name of sanity, do not abbreviate it as IM) clearly isn't a term Agog's co-founders coined. It goes back at least to 1994, if not earlier. I like that it describes the experience more than, say, AR, XR, VR, or even spatial computing. When you put on XR goggles, you're being immersed in the media, even if you're also seeing the room around you. Also: I recorded spatial videos to view on…