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How Bud Light Blew It

With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful…

Miller Lite Pushes Back Against Critics of Satirical Ad

Conservative commentators target the brewer for a spot hitting past depictions of women in beer marketing. Conservative commentators target the brewer for a spot hitting past depictions of women in beer marketing. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you…

Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash

The maker of Bud Light said it would triple its U.S. marketing spending on the brand this summer and is providing financial support to front-line teams and wholesalers who have taken the brunt of a backlash to a company promotion with a transgender influencer.  Bud Light’s delivery drivers, sales representatives and independent distributors have been confronted by angry people on the streets, in bars and in stores. “They are our neighbors, family members and friends. They are in every community in…

Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash

The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer. Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.  The maker of Bud Light is working to make amends with its…

Transgender Influencer Dylan Mulvaney Speaks Out After Bud Light Controversy

Transgender influencer Dylan Mulvaney spoke out in a social-media video weeks after her sponsorship with Bud Light ignited calls to boycott the brand, prompting the beer maker to put two executives on leave. “I’ve been offline for a few weeks and a lot has been said about me, some of which is so far from my truth that I was like hearing my name and I didn’t even know who they were talking about sometimes,” she said in a 3½-minute video posted Thursday night. Transgender influencer Dylan…

The Risks Brands Take When Touching on Social Issues

The outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball…

How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager when she came under attack. Anheuser-Busch InBev SA placed on leave the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in…

Anheuser-Busch Executive Takes Leave After Transgender Influencer Was Featured on Beer Can

The Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said.  Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The Anheuser-Busch InBev SA…

Miller High Life Cans Destroyed in Europe Over 'Champagne of Beers' Logo

The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to…

Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks

Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow.Many social media-fueled boycott efforts do no material damage to the businesses in question, studies suggest, and may even have an opposite effect by increasing awareness and briefly…