Altria Group

By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg.  Kellanova joins a growing roster of Latin-inspired names—GE Vernova, Mondelez, Altria—that companies have devised as they seek to reintroduce consumers to their products and services. General Electric Co. borrowed from Latin last year when it announced the name of its power business: GE Vernova. A…

Marlboro maker Altria MO 0.92% Group Inc. agreed to buy vaping pioneer NJOY Holdings Inc. for at least $2.75 billion, after closing the chapter on its disastrous investment in e-cigarette maker Juul Labs Inc. The deal for NJOY, one of the few e-cigarette makers whose products have clearance from federal regulators, includes an additional $500 million if the Food and Drug Administration authorizes additional NJOY products. Those include…

NJOY is one of the few e-cigarette makers whose products have clearance from federal regulators. Photo: Angela Owens/The Wall Street Journal…

Americans, pinched by inflation, are smoking less and switching to cheaper cigarettes. Altria Group Inc., MO 5.55% the largest U.S. cigarette maker, said its cigarette sales volume plummeted about 12% in the latest quarter. The company’s revenue fell 2.3%, as price increases on its tobacco products only partially offset the volume declines.…

Juul Labs Inc. is looking for a new partner.  The e-cigarette maker, which came close to filing for bankruptcy protection last fall, is now in early-stage talks with three tobacco giants, according to people familiar with the matter. Juul is seeking a potential sale, strategic investment, licensing or distribution deal, the people said. Juul executives in recent weeks have had separate discussions with Philip Morris International Inc.,…

Marlboro maker Altria MO 1.25% Group Inc. said it is forming a partnership with Japan Tobacco 2914 -1.02% Group to develop and sell heated tobacco devices in the U.S. and abroad. The move pits Altria against its former strategic partners, Philip Morris International Inc. PM 1.22% and Juul Labs Inc., in the race to dominate the market…

Juul Labs Inc. is in talks with two of its biggest investors on a bailout that could help the e-cigarette maker stave off a bankruptcy filing, according to people familiar with the matter. Hyatt Hotels heir Nick Pritzker and California investor Riaz Valani are considering putting up money to cover the vaping company’s operations and near-term legal liabilities, the people said. Messrs. Pritzker and Valani were early investors in Juul, have been longtime directors and are among the…

Marlboro maker Philip Morris has been under pressure from Elliott Management and other investors to sweeten its bid for Swedish Match. Photo: Steve Helber/Associated Press…

An electronic cigarette in use. Photo: eva hambach/Agence France-Presse/Getty Images…

GE Vernova will be the name of General Electric Co. GE 3.07% ’s power business when it splits off from the company in 2024.The new name, GE said, is a mashup of the Spanish word “verde” for green and “verdant” plus “nova” derived from the Latin “novus,” or “new.”It joins a growing list of linguistic creations— Altria , Mondelez , Tronc and Verizon —that companies have adopted to…