What’s Kellanova? How Kellogg’s Snack Company Got Its New Name
By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg. Kellanova joins a growing roster of Latin-inspired names—GE Vernova, Mondelez, Altria—that companies have devised as they seek to reintroduce consumers to their products and services.
General Electric Co.
borrowed from Latin last year when it announced the name of its power business: GE Vernova. A…