The Middle Chapter in an Always-Rebooting IP Goes to War on Streaming
via Paramount
No matter how hard a studio or streaming service may try, there are simply some franchises that audiences are never going to be interested in, and it’s been made patently clear no less than three times that G.I. Joe is one of them. Stephen Sommers’ The Rise of Cobra came in at an eye-watering cost of $175 million, but just about made it past $300 million at the global box office and no more. Even though there was barely a penny of profit to be made, a soft reboot was ordered nonetheless, with Jon…