amazon rufus generative ai shopping assistant introduced in beta testing amazon

Amazon might have been late to the party, but it has finally decided to enter the generative artificial intelligence (AI) race. The e-commerce giant introduced an AI-powered shopping assistant called Rufus last week, claiming that it would improve the shopping experience of users. The chatbot can answer queries, help with recommendations, and even compare different products. At present, Rufus is only available in beta to a small subset of Amazon mobile app users in the US. It will be expanded to a larger user base and…