Amy Howe

With the rise of sports betting, one playing field has become a dividing line in the U.S. gambling industry: college campuses. Caesars Entertainment Inc. CZR 0.35% has signed marketing deals with the Louisiana State University and Michigan State University athletics programs, giving the Las Vegas-based sports-betting operator access to advertise in college stadiums and other sports facilities and in digital and broadcast sports content, among other rights, according to…

Sports-betting companies are revisiting their game plans.Gambling operators have been pouring hundreds of millions of dollars into the pursuit of new customers as more states have adopted online sports betting. Now, those companies are under pressure to rein in spending because they have said they plan to turn a profit sometime next year. The college football and National Football League seasons—a prime time to advertise and entice more people to gamble—will be a balancing act on the path to profitability for companies…

LOS ANGELES—Ahead of the year’s biggest gambling event, FanDuel Group Chief Executive Amy Howe was spreading her message of confidence in the U.S. sports-betting industry in interviews with journalists.Behind her, sports broadcaster Pat McAfee —whom the company is paying $120 million over four years to be its media star—appeared to be taking tequila shots with former Dallas Cowboys running back Emmitt Smith on the…