A New York City Restaurant Chain Cashes In on a Shrunken Office Crowd
Naya, a fast-casual restaurant chain serving up Middle Eastern fare, is thriving in one of New York City’s bleakest pandemic landscapes: Manhattan’s Midtown office district.Most of Naya’s dozen locations are located near office towers and cater to the workplace crowd, a challenging place to be with New York City office occupancy stuck at about 40% of prepandemic levels, according to Kastle Systems, which collects data on how many workers swipe into office buildings. But the chain is generating more weekday sales this year…