Gambling Operators Push Sports Betting at Colleges—but Not to Students, They Say
With the rise of sports betting, one playing field has become a dividing line in the U.S. gambling industry: college campuses.
Caesars Entertainment Inc.
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has signed marketing deals with the Louisiana State University and Michigan State University athletics programs, giving the Las Vegas-based sports-betting operator access to advertise in college stadiums and other sports facilities and in digital and broadcast sports content, among other rights, according to…