The Airline Experiment to Make Boarding Less Awful
ATLANTA—Passengers boarding
Southwest Airlines
Flight 2299 to Washington last week didn’t see the typical ads for credit cards or dreamy vacation spots on the walls of the jet bridge.In their place were framed travel tips, including a heads up on Southwest’s quirky seating policy. “No assigned seats on board, pick any open seat!’’ one poster says. Disco music blared from portable speakers to keep people moving.
The jet bridge change-ups and other experiments at four Southwest…