Anheuser-Busch InBev

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager when she came under attack. Anheuser-Busch InBev SA placed on leave the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in…

Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow.Many social media-fueled boycott efforts do no material damage to the businesses in question, studies suggest, and may even have an opposite effect by increasing awareness and briefly…

Budweiser brewer Anheuser-Busch InBev SA BUD -0.74% reported a fall in sales volumes for the fourth quarter as drinkers in North America bought less of the company’s beer amid rising prices. The drop comes as companies across the consumer-products industry grapple with how much they can raise prices to offset rising costs without deterring shoppers. For much of the past year, AB InBev said drinkers weren’t giving up their brews despite…

The Chicago-based company had long been kept out of the Super Bowl because rival Anheuser-Busch InBev BUD -1.79% NV had exclusive rights to be the sole alcohol brand to be featured during the game, which it gave up last year. In anticipation of its return, Molson recently ran print, online and outdoor ads asking consumers which of its two light beers—Miller Lite or Coors Light—deserves the brewer’s coveted Super Bowl spot. The buildup has been part of an elaborate Super…

For much of last year, U.S. beer sales seemed largely unaffected as rising prices squeezed shoppers’ pocketbooks. Some beer drinkers traded up to fancier brands as an affordable indulgence; others switched to cheaper suds.  That changed after price hikes took effect across the industry in October. U.S. demand for beer fell in the last three months of the year as consumers reacted with sticker shock. Corona brewer Constellation CEG -1.20% Brands Inc. now says it plans to…

Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of an event being held in a predominantly Muslim country with strict regulations on the sale and consumption of alcohol. Executives from Anheuser-Busch InBev SA, the brewer’s parent company, believe the restrictions on alcohol sales in the country provide it with an opportunity to encourage more people to try its alcohol-free Budweiser Zero, which will be on offer…

America’s largest brewer is struggling to keep up in the U.S. Budweiser brewer Anheuser-Busch InBev BUD -4.52% NV on Thursday said it had underperformed the rest of the beer industry in the U.S., its largest market, leading it to report lower volumes in North America for the second quarter. The world’s largest brewer has for years seen its mainstream brands Bud and Bud Light decline, partly amid a broader shift by American…

Shoppers are trading down to cheap beer brands and discount cigarettes as they feel more pressure on their pocketbooks.Consumer prices in the U.S. rose at a 9.1% annual rate in June, the fastest pace in nearly 41 years, as strong consumer demand has collided with persistent supply shortages. In a survey released this month by the National Retail Federation, nearly half of consumers said that because of rising prices on everyday necessities, they were switching to cheaper alternatives. Vincent Jarbou, co-owner…

Molson Coors Beverage Co. will run at least one commercial during Fox’s Super Bowl broadcast in 2023, marking the first time in more than 30 years that the maker of Coors Light and Miller Lite beer has advertised in the game.The company’s re-entry comes after Budweiser brewer Anheuser-Busch said last month that it would give up its long-running exclusive rights to advertise alcohol during the Super Bowl. Anheuser Busch, part of Anheuser-Busch InBev, remains the NFL’s exclusive beer and hard…

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