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First, We Must Discover. Then, We Can Explore. | by Viyaleta Apgar | May, 2022

A case for a structured data-discovery approachPhoto by Clarisse Meyer on UnsplashBack in the slammin’ 70s, John Tukey published Exploratory Data Analysis, through which he championed the idea of playing around with our datasets before jumping into hypothesis testing. Tukey argued that in doing so, one can uncover new information about the data and the topic in question and develop new hypotheses that might lead to some interesting results. He wrote¹,It is important to measure what you CAN DO before you learn to measure…