Apriori algorithm

Learn how to use the Apriori algorithm for Market Basket Analysis in Python In the era of big data, businesses are constantly seeking ways to derive meaningful insights from vast amounts of information. One powerful technique that has proven instrumental in understanding consumer behavior is Market Basket Analysis (MBA). By identifying patterns and associations within customer purchase data, businesses can make informed decisions, optimize marketing strategies, and enhance the overall shopping experience. The…

In our previous blog, MachineX: Layman's Guide to Association Rule Learning, we discussed what Association rule learning is all about, and as you can already tell, with a large dataset, which almost every market has, finding association rules isn't very easy. For these purposes, we introduced measures of interestingness, which were support, confidence, and lift. Support tells us how frequent an itemset is in a given dataset and confidence tells us about the reliability of that rule. Due to large datasets, it is…