TikTok pushes further into streaming with new artist accounts
TikTok on Thursday launched artist accounts. These accounts can be activated by any musician and come with tools to help artists reach new fans and increase engagement with existing ones. One of the new features, the Music tab, curates catalogs for artists and automatically adds new music so fans can more easily discover their work. Meanwhile, features like “Behind the Song” offer fans a glimpse into the artist’s creative process, revealing what inspired the song and the story behind it.The accounts also offer new ways…