Direct mutual funds: To charge or to keep free, direct mutual fund players fret over this core question
Direct mutual fund platforms finally have a route to generate revenue as the markets regulator has come out with guidelines for a new set of execution-only platforms (EOPs), but they are not sure how to monetise their offerings.Players like Groww, Zerodha’s Coin, ETMoney and others who were offering direct mutual funds to their users for free will now be able to charge for their services. But the question these fintechs are grappling with is, who do they charge for their services? Especially given the direct market was…