Audiences

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or, marketers can combine this data with other audiences to perform analyses. Why we care. This additional data provides valuable…

Credit: Pixabay/CC0 Public Domain A team of Penn State researchers investigated how seeing frightening news about climate change day after day may shape the way people feel about the phenomenon and how willing they are to take action to address it. Christofer Skurka, Jessica Myrick and graduate student Yin Yang found that seeing…

Photo via Sony Jennifer Lawrence’s highly anticipated upcoming raunchy comedy is generating the same level of excitement as films like Barbie and Oppenheimer, cementing its place as one of the most eagerly awaited romantic comedies of the year. Unfortunately, that excitement may have been in vain, as lackluster reviews keep rolling in. As the Hunger Games actress returns to the big screen after her break from acting, her upcoming film No Hard Feelings prompts a fun twist on romantic comedies, with a plot about…

Credit: Pixabay/CC0 Public Domain Are cliffhangers a maddening way for writers to end an otherwise great story? Every audience member is likely to have an opinion, but despite the long history of cliffhangers, there has been little research done to study how audiences respond to the use of this common plot device. That knowledge…

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.  The good news is that the impact will likely be surmountable.  Here are alternatives and new strategies to maintain your PPC targeting capabilities.  Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even…

Image via AMP International The ever-present trend of the erotic horror/thriller sub-genre might feel overcharged and overused after all these years, but that certainly hasn’t stopped streaming services and production houses from wrapping around projects that practically bleed dollar signs. This is precisely the case for Suitable Flesh — a deliciously complex erotic horror starring Austin Powers icon Heather Graham and notably based on author H.P. Lovecraft’s The Thing On The Doorstep. As reported by Deadline,…

Screengrab via Disney Hiya Pals, and to all that come to this happy place, welcome! It’s a great day to be a Disney fan as significant changes linger on the horizon and strong emotions circle fans who are swimming into theaters to see The Little Mermaid this week. Halle Bailey’s Ariel is stealing hearts worldwide and bringing out strong feelings in all of us as she sings her heart out and swims through her world, dreaming of the magic taking place just outside of it. Magic is a big theme for all things Disney,…

The Little Mermaid live-action remake of Disney’s 1989 animated classic made a splash at the box office on Memorial Day weekend, bringing in almost $100m in North America, according to studio estimates released on Sunday.The film starring Halle Bailey, winning praise from critics as the titular mermaid Ariel, and Melissa McCarthy as her sea witch nemesis, Ursula, ranks as the fifth biggest Memorial Day weekend opening on record.It displaces Fast X in the top spot. The 10th installment in the Fast and Furious franchise…

Her classic films include The African Queen and The Philadelphia Story and she still holds an Oscar record for four wins and 12 nominations, but Katharine Hepburn was haunted by a fear of performing. Despite her success as one of the industry’s foremost actresses, she saw the audience as her “natural enemy” and would repeatedly seek reassurance of her talent from those closest to her.Her nephew, Mundy Hepburn, recalled that her anxiety was extreme when she came backstage after live performances: “Now and again she’d puke…

Tom Hanks chatted about the upcoming Wes Anderson film “Asteroid City” as well as dogs and the possibility that he will be an eternal star thanks to AI animating him long after he’s dead in a recently published podcast. “I could get together and pitch a series of seven movies that would star me in them in which I would be 32 years old from now until kingdom come,” Hanks told The Adam Buxton Podcast, stating a real possibility in the current filmmaking landscape. “I could be hit by a bus tomorrow and that’s…