How baby registry site Babylist hit $400 million in annual revenue
Expecting parents are a retailer and marketer’s dream. There are few periods of time where customers might deviate from their ingrained habits and purchasing behaviors and try something new. One of those times is when they have a child. In 2012 journalist Charles Duhigg wrote that, to take advantage of their shifting mindset, retailers like Target are looking to identify expecting parents as early as possible and earn their trust and brand loyalty. “mong life events, none are more important than the arrival of a baby,” he…