basketball

In this photo illustration a Coinbase logo is displayed on a smartphone with a NBA logo in the background.Thiago Prudencio | Sopa Images | Lightrocket | Getty ImagesCryptocurrency companies helped fuel the NBA's sponsorship revenue to a record $1.6 billion in the 2021-22 season, according to estimates by IEG, a sports partnerships consultancy.That's up 13% from the $1.4 billion in the 2020-21 season. In the 2018-19 season, the National Basketball Association raked in $1.2 billion in sponsorship money. Sponsorship…

Tracy McGradySource: Ones Basketball LeagueThis time, Tracy McGrady is trusting his ideas.The basketball Hall of Famer has funded real estate projects, he's backed a sports and entertainment agency, and committed to a cryptocurrency partnership before the sector lost billions in value. Now, McGrady is investing in his own company, Ones Basketball League, or OBL, which makes its New York premiere this weekend."I've always invested in other people's ideas and other people's vision," McGrady told CNBC in an interview. "Not…

When U.S. soccer star Alex Morgan played in the 2015 Women’s World Cup, merchandise for the victorious U.S. team was in such short supply that her family couldn’t find any. So her father printed a flag and his daughter’s name on a few dozen T-shirts for family and friends.Four years later, gear was still scarce for the 2019 Women’s World Cup, despite the success of the previous tournament. This time, Ms. Morgan and teammates Allie Long and…

Drake’s son Adonis has taken a liking to basketball just like his dad, but when asked to share where he learned how to play the game so well, Adonis refused to give Drizzy his flowers.“Yo, where you learn to shoot like that?” Drake asked his son, who sat decked out in a Kyle Lowry Raptors jersey. “I don’t know,” Adonis replied in the clip above. Drake pressed him further, noting he had made four out of five shots, and again asked where he learned how to land buckets like that. “I shoot at school!” the 4-year-old said with…

People are changing their spending habits as prices surge at rates not seen in four decades, making choices that favor experiences. That means big demand for live sports.Demand for sports attendance is usually "unresponsive to price changes," said Dennis Coates, a sports economics professor at the University of Maryland, Baltimore County. "Good times, bad times, high prices — it doesn't change consumers' behavior" around spending on sports.Now that pandemic restrictions are easing, even as cases remain elevated in several…

Ja Morant #12 of the Memphis Grizzlies drives to the basket to shoot against the Golden State Warriors in the second half of Game Three of the Western Conference Semifinals of the NBA Playoffs at Chase Center on May 07, 2022 in San Francisco, California.Thearon W. Henderson | Getty ImagesThe NBA is in a strong position as it bounces back from the pandemic and gears up for its next media rights cycle in the next few years. Playoff viewership increased without much participation from teams in the huge New York and Los…

Former Miami Heat player Dwyane Wade addresses the crowd during his jersey retirement ceremony at American Airlines Arena on February 22, 2020 in Miami, Florida.Michael Reaves | Getty ImagesDwyane Wade likes taking chances when it comes to business.The retired three-time NBA champion has investments in media companies and consumer products. Wade, 40, purchased an equity stake in two sports teams, and he's hosting a TV show. Wade is also taking a chance with the volatile NFT marketplace."I've always taken chances," Wade…

Breadcrumb Trail Links Music Eric Church performs during halftime of the game between the Washington Redskins and Dallas Cowboys at AT&T Stadium on November 24, 2016 in Arlington, Texas. (Photo by Tom Pennington/Getty Images) Photo by Tom Pennington /Getty Images Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Article content Country music star Eric Church is choosing…