How Our Behaviors Can Spread Faster Than a Pandemic
Researchers from the University of Pennsylvania and Queen’s University have developed a theoretical model that factors social dynamics into disease transmission, demonstrating that social norms around non-pharmaceutical interventions like masking during the COVID-19 pandemic create a “stickiness”, making individuals reluctant to change their behavior if it differs from the majority, which in turn significantly affects disease spread.A model has been developed by researchers to analyze disease transmission, taking into…