Behavioural

Imagine you’re out for dinner at your favourite restaurant and the waiter seats you at the best table. It is nice and quiet, so you can have a pleasant conversation with your partner. The table is also right next to a window with great views. You drink your wine and enjoy some delicious food. The dinner lasts a couple of hours. Do you think you’d enjoy the evening more if you sat at the nice table the whole time, or if you were occasionally sent to the back of the restaurant where it was crowded and noisy?“Well, that’s a…

Datatilsynet, Norway’s Data Protection Authority, will temporarily ban behavioural advertising on Meta platforms Facebook and Instagram due to privacy violations. The ban will apply from August 4 and last for three months – or until the US giant addresses the legal requirements. If Meta doesn’t take action, it risks a fine of up to €88,600 per day. The decision follows the latest ruling by the EU’s Court of Justice (CJEU), which deemed Meta’s behavioural advertising practices incompatible with…

The upcoming Digital Personal Data Protection Bill will drive "deep behavioural changes" among those platforms in India that have for long exploited or misused personal data, Union minister Rajeev Chandrasekhar has asserted. In an interview to PTI, the minister of state for IT and electronics also sought to allay concerns around the issue of government-appointed fact check body, saying the move is not about censorship at all, rather it gives the Centre an opportunity to clarify and respond to any misinformation related to…

Companies are trying everything that they can in order to meet business requirements and also the expectations of the customers. Over time, companies have realized that leveraging the behavior of users in order to improve their products has benefitted them in numerous ways. In short, behavioral analytics has made it way easier for organizations to meet their goals and improve customer experience. In this article, we will talk about the top 10 companies working on behavioral analytics tools. Instagram…