How Yeat and Cole Bennett made #Gentleminions trend go viral
It’s never easy for brands to go viral, but the Minions might have just set the new blueprint.“Minions: The Rise of Gru” smashed a Fourth of July record at the box office, bringing in a whopping $125 million during the holiday weekend. Much of that is thanks to Yeat, the buzzing rapper who concocted a woozy, Minions-themed anthem.The song doesn’t appear in the movie, but it soundtracks a movie trailer created by Cole Bennett and his multimedia company, Lyrical Lemonade. Over undulating synths, Yeat counts his money while…