Before Unilever, Nelson Peltz Took Aim at P&G’s ‘Thicket’
Officially,
Procter & Gamble Co.
referred to its management structure as “the matrix.” Internally, frustrated executives called it “the thicket.”
Five years ago, activist investor
Nelson Peltz
set out to dismantle the bureaucracy that both he and P&G executives said was hobbling the maker of Tide detergent, Gillette razors and Pampers diapers. He joined P&G’s board in March 2018 following what was then the most…