beverages

The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer. Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.  The maker of Bud Light is working to make amends with its…

Transgender influencer Dylan Mulvaney spoke out in a social-media video weeks after her sponsorship with Bud Light ignited calls to boycott the brand, prompting the beer maker to put two executives on leave. “I’ve been offline for a few weeks and a lot has been said about me, some of which is so far from my truth that I was like hearing my name and I didn’t even know who they were talking about sometimes,” she said in a 3½-minute video posted Thursday night. Transgender influencer Dylan…

Tyson Foods Inc., the largest U.S. meat supplier by sales, is eliminating 15% of its senior leadership positions and 10% of corporate roles, according to a memo sent to employees. “This is not an easy day,” Tyson Chief Executive Donnie King said Wednesday in a note to employees, which was reviewed by The Wall Street Journal. Discussions with the majority of affected employees will take place this week, Mr. King said. Tyson Foods Inc., the largest U.S. meat supplier by sales, is…

The outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball…

Shoppers looking for price breaks on basics may have to wait. Consumers remained willing to pay more for burgers, soda, diapers and other everyday items in the beginning of the year, lifting sales of companies including McDonald ’s Corp., PepsiCo Inc., and Kimberly-Clark Corp. even as some executives warn that shoppers may be losing their appetite for price hikes.  Shoppers looking for price breaks on basics may have to wait. Consumers remained willing to pay more for…

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager when she came under attack. Anheuser-Busch InBev SA placed on leave the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in…

Prospects for lab-grown meat to land on American dinner plates got a boost last fall when the Food and Drug Administration for the first time declared cultivated chicken, grown by Upside Foods, safe to eat.  “It’s nearly time to eat cultivated meat,” Eric Schulze, Upside’s vice president of global scientific and regulatory affairs, said on Twitter as the company toasted the milestone with Champagne emojis. “Our Upside chicken is coming to consumers very soon.”  Prospects for lab-grown…

Technology companies including Google parent Alphabet Inc. and Amazon . com Inc. as well as stalwarts from the food, pharmaceutical and energy sectors, highlight a busy earnings week amid concerns about the U.S. economy. The coming reports will provide clues to investors about how companies fared in the first quarter of 2023 as the recent banking crisis, continuing layoffs in sectors such as technology, and inflation weighed on the economy. Technology companies including Google parent…

The Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said.  Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The Anheuser-Busch InBev SA…

The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to…